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PRICE COMPARE

In today’s digital world, almost all of your patients most likely carry a smartphone around in their pockets. Whether they’re in the market for a TV, a computer or contact lenses, it’s easier than ever to shop around for the best price.
 
Unfortunately, a search on Google for contacts can be misleading because your online competition’s list prices don’t factor in insurance benefits or manufacturer rebates.

 

What if you had an in-office tool that demonstrated to your patients that buying an annual supply from you was the most cost effective choice every time? Meet CLX Price Compare.

Price Compare Is Beyond Compare

Annual Supply Optimizer

CLX Price Compare is an in-office tool designed to help your staff sell more annual supplies. CLX Price Compare generates a report customized to each patient that shows them how much money they can save buy purchasing an annual supply from you. CLX automatically populates any current manufacturer rebates for purchasing the prescribed lens in a full year supply. That means your staff doesn’t need to keep track of the ever-changing rebates for every lens in your formulary to show the patient an accurate breakdown. This helps to grow your annual supply sales on the day of the exam, as patients can see the true value in black and white.

Your practice can use the CLX Price Compare feature to prevent patients from shopping their lenses. There’s no need for patients to do online research when you’ve already done it for them. This tool pulls in pricing from major online competitors and big box stores and places them alongside your final price. This final price factors in manufacturer’s rebates, insurance benefits, and any other practice discounts you offer. Patient’s can rest assured that they are making the best decision – both medically and financially – when purchasing from their prescribing OD.

Price Compare is just one more way CLX is helping ECPs compete and succeed in the marketplace.

“Of course, we knew sometimes people were taking their Rx to-go. CLX was a bridge to capture those lost opportunities.”

– Brill Eye Center –

Benefits to Your Practice

Your patients are looking for answers when it comes to the best prices for quality contact lenses. How about providing these answers for them? CLX Price Compare is a virtual tool that allows you to compare your prices with leading competitors and national retailers in your office on the day of your patient’s eye exam. CLX does the research on market pricing and manufacturer rebates for you – all your staff needs to do is enter that patient’s insurance benefit and click.

Capture More Contact Lens Orders on the Day of Exam

By adding in insurance benefits, manufacturer’s rebates and practice discounts, CLX Price Compare shows your patients their real contact lens pricing information in a clear side-by-side comparison with online competition – where your practice comes out as the clear choice. This can help you increase lens sales on the day of the exam, as your patients have no reason to look elsewhere!

Strengthen Patient Relationship by Providing a Great Resource

CLX Price Compare takes the headache out of contact lens pricing research for you and your patients. This saves both of you time and builds the patient-doctor relationship. After all, you are providing them with a convenient resource they can’t get anywhere else. Patients will trust purchasing from you as you build loyalty by being completely transparent.

Easily Get All the Information You Need in One Convenient Place

If you offer subscriptions with CLX, there is even a spot in the CLX Price Compare that shows patients their upfront cost broken into monthly installments. So not only are patients seeing an accurate price comparison that factors in rebates and insurance, but they also see the additional convenient options you provide. All of your patients’ options are clearly presented on one screen, which makes choosing your practice for their contact lens purchase a no brainer.

Personalize Pricing to Each Patient

Often, online competitors and national retailers only look like they have the best pricing – but when you take into consideration manufacturer’s rebates and insurance benefits that only apply on purchases from a prescribing OD, suddenly ECPs have a leg up on the competition. Show your patients their personalized pricing with CLX Price Compare so that they can see the value of buying contact lenses from you, their doctor.
Price comparison

1. Annual Supply Optimizer

CLX Price Compare is an online tool that can be shared with your patients on the day of their eye exam. Before they make a purchasing decision, your practice can show them how much money they can save buy purchasing an annual supply. CLX automatically populates any current manufacturer rebates for purchasing the prescribed lens in a full year supply. That means your staff doesn’t need to keep track of the ever-changing rebates for every lens in your formulary to show the patient an accurate breakdown. This helps to grow your annual supply sales on the day of the exam, as patients can see the true value in black and white.

2. Patient Protect

Your practice can use the Price Compare feature to prevent patients from shopping their lenses. There’s no need for patients to do online research when you’ve already done it for them. This tool pulls in pricing from major online competitors and big box stores and places them alongside your final price. This final price factors in manufacturer’s rebates, insurance benefits, and any other practice discounts you offer. Patient’s can rest assured that they are making the best decision – both medically and financially – when purchasing from their prescribing OD.

Price Compare is just one more way CLX is helping ECPs compete and succeed in the marketplace.

“Of course, we knew sometimes people were taking their Rx to-go. CLX was a bridge to capture those lost opportunities.”

– Brill Eye Center –

Benefits for Your Practice

Your patients are looking for answers when it comes to the best prices for quality contact lenses. How about providing these answers for them? CLX Price Compare is a virtual tool that allows you to compare your prices with leading competitors and national retailers in your office on the day of your patient’s eye exam. CLX does the research on market pricing and manufacturer rebates for you – all your staff needs to do is enter that patient’s insurance benefit and click.

CAPTURE MORE CONTACT LENS ORDERS ON THE DAY OF EXAM

By adding in insurance benefits, manufacturer’s rebates and practice discounts, CLX Price Compare shows your patients their real contact lens pricing information in a clear side-by-side comparison with online competition – where your practice comes out as the clear choice. This can help you increase lens sales on the day of the exam, as your patients have no reason to look elsewhere!

STRENGTHEN PATIENT RELATIONSHIP BY PROVIDING GREAT RESOURCE

CLX Price Compare takes the headache out of contact lens pricing research for you and your patients. This saves both of you time and builds the patient-doctor relationship. After all, you are providing them with a convenient resource they can’t get anywhere else. Patients will trust purchasing from you as you build loyalty by being completely transparent.

EASILY GET ALL THE INFORMATION YOU NEED IN ONE CONVENIENT PLACE

If you offer subscriptions with CLX, there is even a spot in the CLX Price Compare that shows patients their upfront cost broken into monthly installments. So not only are patients seeing an accurate price comparison that factors in rebates and insurance, but they also see the additional convenient options you provide. All of your patients’ options are clearly presented on one screen, which makes choosing your practice for their contact lens purchase a no brainer.

PERSONALIZE PRICING TO EACH PATIENT

Often, online competitors and national retailers only look like they have the best pricing – but when you take into consideration manufacturer’s rebates and insurance benefits that only apply on purchases from a prescribing OD, suddenly ECPs have a leg up on the competition. Show your patients their personalized pricing with CLX Price Compare so that they can see the value of buying contact lenses from you, their doctor.

See how CLX Price Compare can give your practice a competitive edge! Select a time for a demo and start taking back the contact lens market from online retailers.