CLX’s 3 Essential Tools for Capturing More
Contact Lens Orders and Reorders
CLX’s 3 Essential Tools for Capturing More
Contact Lens Orders and Reorders
Whether in office, online, or even after hours, CLX has your back when it comes to ensuring your patients are ordering from you and not your competition. With the CLX system, capturing more contact lens orders and reorders has never been easier …if you are using the right tools for the job!
To help you get the best results, we have outlined three of the most essential tools in the
CLX System and discuss how to get the most out of them below:
1. CLX Price Compare
Your first move to boost your capture rate is selling as many annual supplies as possible on the day of the exam. Given that patients now have access to instantaneous information online and like to use their digital know-how to shop around for the best price, ECPs often face objections about buying an annual supply upfront. Luckily, as their eye care provider, you have the distinct advantage of interacting with your patients in person during their contact lens evaluation, and you and your staff can take steps (with a little help from CLX) to prevent them from ever needing to shop elsewhere.
This is where CLX’s Price Compare feature comes into play. Since you have already checked that your pricing is competitive with online retailers and big-box stores using CLX’s real-time market data, you can use CLX’s Price Compare to show your patients on the day of their exam their true savings by buying from you instead of your competition. CLX Price Compare feature factors in manufacturer rebates, insurance benefits, and any practice-specific discounts so that your prices show the real value of buying from you, instead of going online. With the proof right in front of their eyes on the day of their exam, it’s a no-brainer for patients to simply buy from you on the spot – why shop around when they already know they are getting the best deal?
1. Price Compare
Your first move to boost your capture rate is selling as many annual supplies as possible on the day of the exam. Given that patients now have access to instantaneous information online and like to use their digital know-how to shop around for the best price, ECPs often face objections about buying an annual supply upfront. Luckily, as their eye doctor, you have the advantage of seeing your patients in person before they order their lenses, and you can take steps (with a little help from CLX) to prevent them from ever needing to shop elsewhere.
This is where CLX’s Price Compare feature comes into play. Since you have already checked that your pricing is competitive with online retailers and big-box stores using CLX’s real-time market data, you can use Price Compare to show your patients on the day of their exam their true savings by buying from you. Our Price Compare feature factors in manufacturer’s rebates, insurance benefits, and any practice-specific discounts so that your prices show the real value of buying from your eye doctor. With the proof right in front of their eyes on the day of their exam, it’s a no-brainer for patients to simply buy from you on the spot – why shop around when they already know they are getting the best deal?
2. CLX Subscriptions
With Price Compare, you have already won the trust of your patients, and they know they are getting the best possible price from you on an annual supply. However, if a large up-front payment is causing your patients to hesitate, your patient may want to try and save money by buying only a few months worth of lenses from you – after which they may still turn to an online retailer for the balance of their supply.
A great way to make buying a year’s supply of contact lenses more affordable while also maintaining patient compliance? Subscriptions. CLX’s white label subscription service is branded with your practice name and logo, so your patients see that their contact lenses are provided by their eye doctor. The subscription service allows patients to forgo the large up-front cost for more affordable monthly payments, so that they are more comfortable committing to the full year supply of lenses. They not only get convenient direct shipping and automatic refills on their prescription when they need it, but you lock in the annual supply sale and the product revenue is deposited directly into your bank accout.
2. Subscriptions
With Price Compare, you have already won the trust of your patients, and they know they are getting the best possible price from you. However, if a large up-front payment is causing your patient to hesitate, you can still lose out on the annual supply sale. Your patient may want to try and save money by buying only a few months worth of lenses from you – after which they may still turn to an online retailer for the balance of their supply or, even worse, they might try to stretch their lenses.
A great way to make buying a year’s supply of contact lenses more affordable while also maintaining patient compliance? Subscriptions. CLX’s white label subscription service is branded with your practice, so your patients see that their contact lenses are provided by their eye doctor. The subscription service allows patients to forgo the large up-front cost for more affordable monthly payments, so that they are more comfortable committing to the full year supply of lenses. They not only get convenient direct shipping and automatic refills on their prescription when they need it, but you lock in the annual supply sale and receive 100% of the revenue.
3. CLX Convenient Reordering
In some cases, patients may not want to be tied to a year’s subscription plan. Instead, they will take their 3 or 6-month lens order and head out the door, quite possibly not to be seen again until next year. With the ever-growing number of online retailers knocking down their doors when they inevitably run out of lenses, patients are often compelled by convenient ordering. Staying in touch with what patients need to reorder lenses by manually calling or emailing them takes a lot of staff time that most practices do not have. Luckily, CLX automates these reminders for you, so that even when your patients are out of your sight, you still retain those contact lens sales!
CLX‘s Convenient Reordering feature sends automated text and email reminders to patients before they are due to reorder so that the contact lens order stays within your practice. These reminders even include personalized ordering links so that reordering contact lenses is as easy as a click of a button for your patients. You receive contact lens reorders around the clock without any extra effort from your staff to maintain your annual supply capture rate.
3. Convenient Reordering
In some cases, patients may not want to be tied to a year’s subscription plan. Instead, they will take their 3 or 6-month lens order and head out the door, quite possibly not to be seen again until next year. With the ever-growing number of online retailers knocking down their doors when they inevitably run out of lenses, patients are often compelled by convenient ordering. Keeping up with what patients need to reorder lenses when and manually calling or emailing those patients takes a lot of staff time that most practices do not have. Luckily, CLX automates these reminders for you, so that even when your patients are out of your sight, you still retain those lens sales!
CLX‘s Convenient Reordering feature sends automated text and email reminders to patients before they are due to reorder so that the contact lens order stays within your practice. These reminders even include personalized ordering links so that reordering contact lenses is as easy as a click of a button for your patients. You receive contact lens reorders around the clock without any extra effort from your staff to maintain your annual supply capture rate.
Voila! These 3 essential CLX tools are the perfect trifecta to convince your patients to buy a full
year’s supply of contact lenses from the right place, their eye doctor.