IN THE NEWS
Do you know the latest eyecare news? CLX will keep you updated on recent advancements in the contact lens industry, so you are always one step ahead of the competition.
CLX UPGRADE ENABLES MOBILE REORDERS OF CL
HOW THE ECP CAN BEAT ONLINE COMPETITION AND GROW CONTACT LENS REVENUE
Dr Barker – 2020 Case Study
The global coronavirus pandemic has had a huge impact on eye care. Office shutdowns sparked a significant shift in the vision industry, and even the ECPs that were able to keep their practices open during this period felt the growing pressure to adopt new solutions to...
Case Study – Dr. Ian Whipple
DR. IAN WHIPPLE'S STORY: How a leading OD uses CLX to strengthen the doctor-patient relationship under any circumstances.DR. IAN WHIPPLE Owner of Vision Source of Farr West, UtahPatients Want Convenient Access to Contact Lenses In the eye care industry, practices are...
Online Contact Lens Subscription Services Are Attracting Your Patients; Here’s What You Can Do About it
The data is clear — not every patient will walk out of your office with an annual supply of their contact lenses, which means you can’t afford to ignore the competition for reorders. In fact, ECPs like you are only capturing 10% of contact lens reorders from patients...
CLX and Crystal PM Announce Integration
The CLX Capture Strategy includes functionality designed to identify patients due to reorder contact lenses, automatically send an email or text notification, and prompt patients to reorder by providing a personalized link. Another feature of the integration allows...
4 Proven Strategies to Make a Contact Lens Business More Profitable
Part of staying competitive as an ECP is uncovering hidden sources of revenue and recapturing lost opportunities. Here are four ways that ECPs report growing their contact lens businesses: 1. DIG INTO ANNUAL SUPPLY ECPs that pay attention to their annual supply rates...
Learn About Baby Boomers
Baby Boomers still make up a significant portion of your patient base, and you might think you know them better than you do. Learn how to fuel your relationships with your oldest patients here.
Learn About GenX
Your Gen X patients are busier than those in any generation, which means you have to make your rare interactions with them count. Learn how to use CLX to meet the needs of Generation X.
Learn About Millennials
Millennials are gradually making up a larger part of your patient population, and what’s more, they behave differently than any prior generation. Learn how to offer them options that they’ll engage with here:
One Simple Tip for Capturing Patients’ Contact Info: Mobile and Email
One, Simple Tip for Capturing Patients’ Contact Info: Mobile and Email In the past, contacting patients was pretty easy: if they weren’t in your system, their contact information was listed in a phone book, where you could look them up and get in touch via a single...
It’s 11 PM. Do You Know Where Your Patients Are?
A key to success in today’s eye care market is understanding your patients, and more importantly, anticipating what they want. Without an accurate view of the unique motivations of your patients, you may risk losing their business. How can your practice get better at...
CLX UPGRADE ENABLES MOBILE REORDERS OF CL