Baby Boomers: Growing Relationships by Addressing
the Myths
We’ve now addressed ways to strengthen relationships with two generations of patients: Millennials and Generation X. Now it’s time to address Baby Boomer a group of patients that often find themselves taken for granted.
When it comes the group that makes up your current patients, the boomers are the oldest. It’s likely that they’ve also been with you the longest, especially if your practice is well-established.
You might be convinced you know them pretty well and think that of all your patients, boomers are the easiest to pin down. But, based on our research, you might be surprised to learn what they truly care about.
In the final part of our comprehensive outline to help you create a comprehensive, generational approach to your patients, here are some insights that highlight the ways in which painting Baby Boomers with a broad brush could actually be harming your ability to drive revenue to your practice:
Baby Boomers Are Surprisingly Tech-Savvy
It’s easy to operate under the assumption that at certain age, technology just passes a person by. By this logic, people older than 65 were left behind by a new frontier of tech a long time ago, right? Well, maybe not.
According to a Pew Center for Research study, between the years of 2000 and 2016, 67% of U.S. adults over the age of 65 were new adopters of the internet. While older people do tend to lag when it comes to the use of technology, the attitude that leads to dismissing the very idea that seniors use technology can be damaging.
Perhaps most surprisingly, boomers are also the most likely of any generation to engage on Facebook.
Some Baby Boomers Are More Like Millennials Than You Might Think
Studies about the priorities of consumers from different generations paint a picture of Boomers that no one expected: many of them care about the same things as millennials.
For example, what marketing buzzwords would you think Baby Boomers would respond most to? You’re likely thinking of words like “affordability” and “value”. The real answer? Millennial stereotypes like “wellness” and “travel”.
This suggests that age and generation aren’t the largest predictors of consumer behaviors. While many boomers are on fixed incomes after retirement, the affluent ones have the same passions as their children and grandchildren.
CLX Helps You Serve All Ends of the Spectrum
So, what have we learned? You can’t predict your Boomer patients’ behavior, so how can you hope to strengthen patient relationships with a generation that’s all over the map?
Once again, CLX can help.
Yes, some Baby Boomers are retired, on a fixed income and are going to be incredibly frugal when they purchase contact lenses. That’s why CLX Price Check and CLX Price Compare allow you to track and adjust to your competitors’ prices before showing your Baby Boomer patients exactly how much they’re going to save by buying their contact lenses from you rather than going elsewhere. The customized ordering link in CLX Convenient Reordering can save your less technology-adept patients time and frustration by limiting the number of clicks they need to do when they reorder.
And for the ones who behave like younger generations? Luckily, we’ve already addressed ways that CLX can help you with Millennials, as well as Generation X.
We’ve learned today, that there’s not necessarily a roadmap to satisfying every Baby Boomer, and that’s why CLX prepares you to strengthen your relationships with patients by responding to their individual preferences. Because the CLX System is a multi-faceted approach across the patient lifecycle, you have access to options that meet that needs of any patient at any age.