It’s 11 PM. Do You Know Where Your Patients Are?

A key to success in today’s eye care market is understanding your patients, and more importantly, anticipating what they want. Without an accurate view of the unique motivations of your patients, you may risk losing their business.

How can your practice get better at anticipating the needs of your patients? Our research shows that more and more patients are making consumer decisions based on convenience. That’s where the CLX System can help you ensure that every patient you care for has options that meet their needs when it comes to comparing, ordering, and reordering contact lenses with their eye doctor.

Julia’s Story: Running Out of Contacts is Never Convenient

Julia wears daily disposable contact lenses. During her last eye exam, she got a new prescription for contact lenses and bought a 3-month supply.

But time flies, and she’s not giving her contact lenses a second thought.

Fast forward three months and she’s digging through her medicine cabinet looking for more when she realizes: she’s used up her last box.

Without CLX, here’s what would likely happen:

Julia doesn’t know if her eye doctor offers online contact lens ordering and they aren’t open to call, so she decides to go to an online retailer to refill fast without waiting to do business with her prescribing OD. Even with the relatively fast shipping from an online retailer, Julia is disappointed that she forgot to order more before she ran out, and now she has to wear an old pair of glasses for the next week.

Simple Ordering and Convenient Reordering with CLX

But let’s reimagine the scenario if Julia’s doctor was using CLX. Not only would they be able to offer online ordering, Julia would have received convenient reminders via text and email with a link to her current prescription before she ever ran out.

Rob’s Story: Making an Annual Supply More Affordable

Rob will be graduating from college in a few months. He’s about to be on his own, forging his path in the field of international business. Here’s the problem: with only a part-time job in addition to school, he’s living paycheck to paycheck.

Rob is part of a huge group of people who won’t purchase an annual supply of contact lenses on the day of their eye exam due to the large out of pocket cost. Only 24% of contact lens patients will buy annual supplies, according to industry data. Someone like Rob will probably only buy one month of lenses from their prescribing doctor and then go online or to a big box retailer for the rest.

CLX Subscriptions Save the Day

With CLX, ECPs can easily offer patients a simple subscription service where they can make monthly payments and receive shipments right to their door, right when they need them. Rob can get the contact lenses he needs without worrying about having the money for an annual supply up front.